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VOA: Nielsen’s, Sina Weibo Team Up for Closer Look at Chinese Social Media

Companies trying to attract customers through the Chinese social media are now getting some help to reach their target audiences. The U.S.-based Nielsen rating agency has reached a partnership agreement with China’s Twitter-like social media service, Sina Weibo, to gauge marketing effectiveness on the platform, which has more than 200 million users.

eMarketer: How Big Data Can Help Bolster Ecommerce Strategy in China

China’s ecommerce industry is growing by leaps and bounds, but it is also a complex market. Web Presence in China, a Beijing-based digital marketing and technology firm, has developed data analytics to help Western brands navigate the online retail market. Jacob Cook, CEO of Web Presence in China, recently spoke to eMarketer’s Lisa Barron about […]

The Vancouver Sun: Want a web presence in China? Get behind the firewall

There have been many recent developments in China’s on-again, off-again relationship with the Internet. Beijing is one of the most active governments when it comes to countering what it perceives as foreign interference and threats to its national sovereignty, and that means in the virtual world as well.